Our Story

We’re Leila and Pedram — the founders of Leilu Creations, and partners in both life and work.
Our journey didn’t follow a traditional path.

For me, Leila, jewellery has always been part of who I am. I made my first pieces as a child in France and even held my very first market stall at the age of 8. I didn’t sell anything that day, but the spark was lit. Still, I grew up hearing that it was just a hobby — not something you could build a life around.

So, I put my dream aside. I moved to Italy a place that I have always loved, followed a more “sensible” path, and worked a stable corporate job in Milan. Everything might have looked perfect — but inside, I felt completely disconnected. I knew I wasn’t where I was meant to be.

Eventually, I made the hardest and most necessary decision of my life. I quit my job, packed my bags, and flew to Australia — with no plan, just the feeling that something had to change. I travelled, worked any job I could find, and slowly reconnected with myself… until I met Pedram in Sydney. That changed everything.

Pedram’s path was different — but familiar in spirit.
Grown up in Australia, I spent years living in France pursuing a career in law. But I had always been passionate about the arts and football.  As a child, I’d spend hours sketching, painting my favourite football players and practising ceramics. Like Leila, I never truly believed these could be more than just side-passions.

When I returned to Australia, thinking I’d eventually go back to Europe, I met Leila, we fell in love and from the very beginning, we encouraged each other to embrace what we really loved. We began practising arts and crafts together and creating jewellery, driven by nothing but instinct, inspiration, and a desire to build something meaningful with our hands.

Outside of jewellery, I also started to coach football — another lifelong passion that brings balance to my life.

That’s how Leilu Creations was born.

We started nervously setting up a little market stall in Sydney. We didn’t know what to expect — only that we were finally doing something that felt right.

And while it hasn’t been easy — starting from scratch, learning as we go, wearing all the hats — it’s been worth every moment. Being life partners and business partners comes with its challenges, but it also makes everything more meaningful. Every piece we create is part of our shared journey.

In the last three years, we’ve poured our hearts into Leilu Creations. What began as a dream — something few people believed in — has become our life’s work. A labour of love rooted in authenticity, quality, and passion.

From the beginning, we’ve been committed to using quality materials that last. We work primarily with 14k gold filled and sterling silver — because we believe jewellery should not only be beautiful, but also durable and wearable every day.

To everyone who discovered us at the markets, who chose our jewellery for a special moment, who sent us kind messages or wore our pieces with pride — thank you. You’ve helped us believe in this path, even when it felt uncertain.

This is more than just jewellery. It’s proof that dreams are worth chasing. That passion matters. That creating something with meaning can become a life.

LIFE IS TOO SHORT NOT TO PURSUE WHAT YOU TRULY LOVE.

And the most beautiful part?
This is just the beginning.